Loveland, CO, August 1st 2024 — Creative Performance Inc. (CPI), a leading operations and financial consulting firm for marketing, advertising, and media agencies, announced today that Holiday Inn Club Vacations, a global vacation ownership company with an in-house marketing agency, has engaged CPI to conduct an In-House Agency Performance Audit.
The audit will provide a comprehensive assessment of the in-house agency’s operations, focusing on workflow efficiency, project management discipline, utilization, roles and responsibilities, and operational governance. The engagement is designed to help the organization improve efficiency, accountability, and operational clarity in support of its internal marketing function.
“Agency performance improves when operations are intentionally designed and consistently executed,” said Vanessa Edwards, President and Principal of CPI. “This audit will give Holiday Inn Club Vacations clarity into what is working, what is not, and where improvement will have the greatest impact.”
As part of the Agency Performance Audit, CPI will evaluate:
- End-to-end workflow efficiency
- Project management discipline
- Utilization and capacity management
- Roles, responsibilities, and accountability
- Operational governance and controls
Following the audit, CPI will deliver actionable recommendations to improve efficiency, accountability, and scalability across the in-house agency.
About Holiday Inn Club Vacations
Holiday Inn Club Vacations is a global vacation ownership company providing resort and vacation experiences to travelers worldwide. The organization’s in-house agency supports brand, marketing, and creative services across its portfolio, enabling alignment, speed, and consistency in market execution.
About Creative Performance Inc.
Creative Performance Inc. (CPI) is the leading consulting firm focused exclusively on improving the operational and financial performance of marketing, advertising, and media agencies. Headquartered in Loveland, Colorado, CPI specializes in agency performance audits, financial optimization, and Workamajig consulting services, helping agencies increase profitability, efficiency, and organizational visibility.
For more information, visit www.cpi.consulting
