Loveland, CO, January 31st 2022 — COX – Ideabar has partnered with CPI for an Agency Transformation and Post-Merger Integration engagement, designed to streamline the onboarding of Ideabar into the Cox family.
“We are pleased to be working with the Cox leadership team,” states Vanessa Edwards, President of CPI. “During our engagement, we will be working hand-in-hand with both Cox and Ideabar in relation to a consolidated financial model + rate analysis, engagement models + workflows, org structure and Workamajig deployment, with an emphasis on creating synergy and preserving acquisition value”.
Workamajig® is the most powerful and innovative integrated project management and accounting software for marketing and ad agencies, design firms, in-house creative departments and everyone else in the creative industry.
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About: Creative Performance Inc
With over fifteen years of experience (helping nearly 200 in-house and independent agencies), CPI is your partner in achieving big hairy audacious goals. We do one thing and one thing only; increasing Agency Value for established agencies, looking to transform into the best version of themselves, period. Our approach is simultaneously empathetic, rigorous, measurable and grounded in proven results.
About: Ideabar
Ideabar is an integrated marketing + media agency that tells powerful brand stories. We are data-driven, wildly creative and fluent in all media. Our strategists, creative professionals, analysts and media planners measure success by our client’s ROI and smiling faces. We are based in sunny Palm Beach, Florida and Atlanta, Georgia. Their parent company is Cox Enterprises.
About: COX Enterprises
Cox Enterprises is a global company with 50,000 employees and $23 billion in revenue. Cox remains a values-driven private corporation that can invest in long-term growth and is proud of its four-generation family leadership. Through our major divisions—Cox Communications and Cox Automotive —we lead in the communications and automotive industries. Our widely recognized national brands include Autotrader, Kelley Blue Book and Cox Homelife.