Loveland, CO, February 1st 2024 — Creative Performance Inc. (CPI), a leading operations and financial consulting firm for marketing, advertising, and media agencies, announced today that Cheree Berry Paper, a design-driven branding and experiential marketing agency, has engaged CPI for an Agency Transformation initiative.
This engagement will focus on improving the agency’s operational and financial performance through targeted changes to structure, workflow, governance, and management practices. CPI will partner closely with agency leadership to strengthen financial oversight, improve planning discipline, and support scalable operations aligned with long-term growth objectives.
As part of the Agency Transformation engagement, CPI will support Cheree Berry Paper across multiple areas, including CFO and COO advisory support, controllership hiring and onboarding, annual and quarterly planning, and performance reviews. CPI will also develop a comprehensive 2024 financial model, deliver project management training, and provide ongoing transformation support to address evolving operational needs.
Through this initiative, Cheree Berry Paper will establish a clearer operating rhythm, improve financial visibility, and enhance leadership alignment to support sustainable growth and improved profitability.
About Cheree Berry Paper
Cheree Berry Paper is a team of visual storytellers that documents their clients’ biggest moments through exceptional personalized visual design.
About Creative Performance Inc.
Creative Performance Inc. (CPI) is the leading consulting firm focused exclusively on improving the operational and financial performance of marketing, advertising, and media agencies. Headquartered in Loveland, Colorado, CPI specializes in agency performance audits, financial optimization, and Workamajig consulting services, helping agencies increase profitability, efficiency, and organizational visibility.
For more information, visit www.cpi.consulting
