Portland, OR, February 17, 2021 —By now, you’ve likely heard about the SBA’s second round of the Paycheck Protection Program (PPP) being open to businesses…but did you know that this second...
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Portland, OR, June 18, 2020 — Vanessa has been invited to speak at an Adweek event, co-hosted by Deltek, to share her experiences helping Agency leadership through the most difficult...
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Portland, OR, May 14, 2020 — In the third and final part of the COVID-19 series, Vanessa focuses specifically on agencies that enjoyed a solid financial position prior to COVID-19. ...
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Portland, OR, March 27, 2020 — In the second part of this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the...
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Portland, OR, March 19, 2020 — In this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy. She contends...
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Portland, OR, February 4, 2020 — For the last decade, my team and I have helped over a hundred agencies and in-house, through complex organizational change, deploy integrated agency management...
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Portland, OR, January 6, 2020 — In Part 3 of “Preparing your Agency for a 2020 Recession” Vanessa Vollum explores what Agency leadership should be focusing on as the current...
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Portland, OR, October 18, 2019 — Introducing AgencyStory® a patent pending business intelligence solution designed specifically for the marketing services industry. Developed by Creative Performance Inc. (CPI), a leading consultancy...
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Portland, OR, August 15, 2019 – On Tuesday, equity markets across the globe jumped at the news that the Trump administration would delay some of the new tariffs on China...
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Portland, OR, August 13, 2019 — A protracted trade war between China and the United States, the world’s largest economies, and a deteriorating global growth outlook has left investors apprehensive...
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Portland, OR, August 7, 2019 — Eighty-two percent of chief financial officers polled believe a recession will have started by the end 2020, and nearly 49 percent think the downturn...
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Portland, OR, August 1, 2019 — According to the National Association of Business Economics latest survey of 53 professional economic forecasters, the consensus is that the economy will continue to...
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Portland, OR, July 24, 2019 — In Part 2 of “Preparing your Agency for a 2020 Recession” Vanessa Vollum explores what Agency leadership should be focusing on as the current...
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Portland, OR, July 15, 2019 — Vanessa Vollum, discusses why 70% of US economist (and CFO’s) believe there will likely be a recession by end of 2020… and how agency...
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Portland, OR, July 15, 2019 — Hi, I’m Vanessa Vollum, a Marketing Operations Consultant for the marketing services industry (Agency and In-house). Over the last decade I have helped over...
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Portland, OR, December 4, 2017 — Workamajig® has been making great strides in getting their new, HTML5-based Platinum version up and running for Time Entry, Project Management, Expense Reports, Purchase...
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Portland, OR, November 1, 2017 — For the last decade, we have been helping creative agencies who are struggling to balance their Creative and Culture with the demands of Profitability. And while integrated platforms like...
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Portland, OR, March 3, 2016 — Over the last six years, CPI has helped over a hundred agencies through the rigors of identifying, training, deploying or redeploying their integrated systems....
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Portland, OR, May 22, 2014 — Over the years, we’ve worked with marketing and advertising agencies in all shapes and sizes – digital shops, full-service niched firms, design heavy shops,...
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Portland, OR, August 4, 2011 — I’ve had the fortune of consulting with many marketing agencies across the country, ranging in size from 10-100 employees, at various rates of growth...
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Portland, OR, July 8, 2011 — I was talking with one of our clients the other day and she was expressing frustration about how a new project is already set to...
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Portland, OR, January 27, 2011 — Happy New Year from Creative Performance! Now that 2010 is behind us, there are several things agencies need to remember to do to close...
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Portland, OR, December 22, 2010 — A shout out to all agency employees playing a dual or even multi-titled role! Maybe you are an Account/Project Manager, or an Account Manager actually...
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Portland, OR, December 2, 2010 — Agency slippage is the amount in dollars of billable work each year that you are not billing your customers. Imagine if you could just...
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Portland, OR, November 3, 2010 — Where do you put your direct labor on your income statement? I have been asked this question multiple times and while it doesn’t matter...
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Portland, OR, October 28, 2010 — Have you realized your operating profit, or net income just isn’t where it needs to be? According to David Baker, you should be shooting...
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Portland, OR, October 21, 2010 — Had a great day at David Baker’s Financial Seminar in San Francisco today. He talked heavily about the dangers of having a client concentration...
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Portland, OR, October 1, 2010 — The goal of this blog is to discuss all the different ways to help make your Agency become more efficient and profitable, without taking...
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