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Part 3: COVID-19 – Managing Your Agency in Crisis

In the third and final part of the COVID-19 series, Vanessa focuses specifically on agencies that enjoyed a solid financial position prior to COVID-19.  She contends that these agencies are well-positioned to bounce back as the economy reopens, and are uniquely prepared to thrive in the “new normal” if they act swiftly and decisively.

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Part 2: COVID-19 – Managing Your Agency in Crisis

In the second part of this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy.  She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to […]

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Part 1: COVID-19 – Managing Your Agency in Crisis

In this series, Vanessa takes a deep dive into how COVID-19 is impacting our industry and wreaking havoc in the global economy.  She contends that the next 30 day period is critical, as agency leadership has to act both decisively and wisely in order to preserve cash, protect culture and to lay a foundation for […]

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The Real Reason Why PM & PMO’s Fail in Agencies

For the last decade, my team and I have helped over a hundred agencies and in-house, through complex organizational change, deploy integrated agency management systems, onboard PM-PMO and adopt business intelligence to align leadership teams. Of these… the most misunderstood and contentious are the adoption of Project Management and PMO. Vanessa contends that PM-PMO is […]

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Part 3: Preparing Your Agency for a 2020 Recession

Part 3 of “Preparing your Agency for a 2020 Recession” Vanessa Vollum explores what Agency leadership should be focusing on as the current economic cycle ends. In this third installment, Vanessa will discuss how your agency’s financial and operational model will likely need to be modernized and vetted, to ensure it is in alignment with […]

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AgencyStory® – BI Solution for Agency Leadership

Introducing AgencyStory® a patent pending business intelligence solution designed specifically for the marketing services industry. Developed by Creative Performance Inc. (CPI), a leading consultancy in the industry, the solution is designed to support agency leadership as they navigate an increasingly complex and challenging business environment.

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Part 2: Preparing Your Agency for a 2020 Recession

Part 2 of “Preparing your Agency for a 2020 Recession” Vanessa Vollum explores what Agency leadership should be focusing on as the current economic cycle ends. She contends that “Organizational Agility”, which is the combination of Speed and Knowledge is your last sustainable competitive advantage, and create the foundation for surviving (and even thriving) in […]

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Part 1: Preparing Your Agency for a 2020 Recession

Vanessa Vollum, discusses why 70% of US economist (and CFO’s) believe there will likely be a recession by end of 2020… and how agency leadership can help their organizations survive, and even thrive as the economy ends its current economic cycle. She contends there is a proven approach, that will align leadership teams and de-risk […]

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