Loveland, CO, December 1st 2025 — Creative Performance Inc. (CPI), a leading operations and financial consulting firm for marketing, advertising, and media organizations, today announced the expansion of its services into agentic software development through its strategic partnership with BlueFolders, an AI-native venture studio.
As part of this expansion, CPI President and Principal Vanessa Edwards has assumed the Product Owner role for Induct, an AI-powered recruiting automation platform developed within the BlueFolders portfolio to support enlisted and officer recruiting programs for the United States Marine Corps.
This engagement represents a deliberate evolution of CPI’s operating model—extending its proven expertise in operational design, governance, and execution into the development of AI-native software products built using an agentic Software Development Lifecycle (SDLC).
“For years, CPI has helped organizations design how work should operate,” said Vanessa Edwards, President and Principal of CPI. “Through this partnership with BlueFolders, we are now applying that same operational discipline directly into how intelligent systems are designed, governed, and brought to market.”
Induct was developed to address the unique challenges of high-volume, compliance-driven recruiting environments. The platform leverages AI-powered automation to streamline candidate intake, processing, and progression, while improving match quality and reducing administrative burden for recruiting teams operating under mission-critical constraints.
The Induct initiative is being built using BlueFolders’ AI-native venture studio model, which combines rapid product development with structured governance and outcome-based execution. CPI’s involvement ensures that product decisions are grounded in operational reality, scalability, and long-term sustainability.
About BlueFolders Inc.
BlueFolders is an AI-native venture studio that partners with entrepreneurs to rapidly transform business ideas into validated products. Through a structured, outcome-driven approach, BlueFolders helps founders progress from proof of concept to MVP to pilot—combining AI-enabled execution, disciplined governance, and hands-on venture support to accelerate time-to-market and reduce execution risk.
About Creative Performance Inc.
Creative Performance Inc. (CPI) is the leading consulting firm focused exclusively on improving the operational and financial performance of marketing, advertising, and media agencies. Headquartered in Loveland, Colorado, CPI specializes in agency performance audits, financial optimization, and Workamajig consulting services, helping agencies increase profitability, efficiency, and organizational visibility.
For more information, visit www.cpi.consulting
