The Real Reason Why PM & PMO’s Fail in Agencies

For the last decade, my team and I have helped over a hundred agencies and in-house, through complex organizational change, deploy integrated agency management systems, onboard PM-PMO and adopt business intelligence to align leadership teams. Of these… the most misunderstood and contentious are the adoption of Project Management and PMO.

Vanessa contends that PM-PMO is not a “bolt-on” to your business. Rather, it is a role and discipline that touches every corner of your organization, in a way that can dramatically increase project throughput, agency profitability and team harmony IF done correctly. In this video, Vanessa will share some of her experiences and insights into this misunderstood role and discipline!

About Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

About CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.

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