Vanessa Vollum, discusses why 70% of US economist (and CFO’s) believe there will likely be a recession by end of 2020… and how agency leadership can help their organizations survive, and even thrive as the economy ends its current economic cycle.

She contends there is a proven approach, that will align leadership teams and de-risk decision making as you prepare for the future. Hint: It’s not increasing your service, improving your creative or continuing to focus on top-line sales.