Part 3: Preparing Your Agency for a 2020 Recession

Part 3 of “Preparing your Agency for a 2020 Recession” Vanessa Vollum explores what Agency leadership should be focusing on as the current economic cycle ends.

In this third installment, Vanessa will discuss how your agency’s financial and operational model will likely need to be modernized and vetted, to ensure it is in alignment with your leadership team’s financial and cultural goals.

About Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent pending curated analytics solution for the marketing services industry.

About CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing project throughput, project profitability, client profitability and agency profit. CPI is consulting partners with AgencyStory®, Mavenlink, Oracle® and Workamajig® – helping their clients successfully deploy, adopt and transform in a manner that drives lasting change.