Part 3: COVID-19 – Managing Your Agency in Crisis

In the third and final part of the COVID-19 series, Vanessa focuses specifically on agencies that enjoyed a solid financial position prior to COVID-19.  She contends that these agencies are well-positioned to bounce back as the economy reopens, and are uniquely prepared to thrive in the “new normal” if they act swiftly and decisively.

About Vanessa Vollum Edwards

Hailing from Portland, OR, Vanessa graduated from university with a degree in Philosophy. An amateur helicopter and fixed-wing pilot since age sixteen, she began her first career as a pilot for LifeFlight. Upon completing her MBA, Vanessa was recruited by a fellow classmate into becoming the CFO/COO for a digital agency experiencing rapid growth. The agency was acquired in 2010. Over the last decade, Vanessa has built a strategic consultancy focused on empowering agency principals, accelerating growth, increasing profitability and deploying agency management software.  She is a founder of AgencyStory®, a patent-pending curated analytics solution for the marketing services industry.

About CPI

Creative Performance Inc. is a consultancy that specializes in agency operations for the marketing services industry (agency and in-house). Over the last decade, CPI has helped over a hundred agencies through complex organizational change, with an emphasis on increasing organizational agility, organizational resilience and increasing agency value. CPI is consulting partners with AgencyStory®, Deltek®, Oracle®, and Workamajig® – helping their clients successfully deploy, adopt, and transform in a manner that drives lasting change.