Loveland, CO, August 1st 2025 — Creative Performance Inc. (CPI), a leading operations and financial consulting firm for marketing, advertising, and media agencies, announced today that Adams & Knight, a full-service integrated marketing and communications agency, has engaged CPI for an Agency Transformation initiative with interim advisory support.
This engagement is designed to support Adams & Knight’s senior executive team through targeted operational, financial, and systems refinements, while CPI operates primarily in a background advisory role. The approach allows agency leadership to remain visibly accountable for change while benefiting from CPI’s expertise, guidance, and implementation support behind the scenes.
The Agency Transformation engagement will focus on strengthening core operational disciplines, improving business development and delivery infrastructure, and enhancing financial and utilization visibility to support long-term performance and scalability.
As part of the engagement, CPI is supporting Adams & Knight with:
- Scoping refinements to improve project definition and execution clarity
- Business development process and system setup refinements
- Best-practice time tracking relaunch to improve data accuracy and accountability
- Utilization reporting implementation to enhance capacity and performance visibility
- Accounting updates and interim support to strengthen financial operations
“Not every transformation requires an external firm to take a visible leadership role,” said Vanessa Edwards, President and Principal of CPI. “In this engagement, our role is to support Adams & Knight’s executives quietly and effectively—providing structure, best practices, and execution support.
About Adams & Knight
Adams & Knight is an integrated marketing and communications agency providing strategy, creative, digital, and media services to clients across healthcare, education, financial services, tourism, and other key industries.
About Creative Performance Inc.
Creative Performance Inc. (CPI) is the leading consulting firm focused exclusively on improving the operational and financial performance of marketing, advertising, and media agencies. Headquartered in Loveland, Colorado, CPI specializes in agency performance audits, financial optimization, and Workamajig consulting services, helping agencies increase profitability, efficiency, and organizational visibility.
For more information, visit www.cpi.consulting
