Portland, OR, December 31st 2010 — Creative Performance Inc. (CPI), a national leader in financial and operational consulting for advertising agencies, has been engaged by Pure Branding to participate in an agency and Workamajig® technology audit. “We are very pleased to be working with Pure Branding,” states Vanessa Edwards, President of CPI. “Over the next few quarters we will be working with them to review their Workamajig® deployment, operational processes, review financial statements, modify and update service/billing item matrixes, deploy Workamajig CRM and Project Management modules and best-practices consulting related to billing, transactional invoicing, project management and sales training.”

About Creative Performance
Creative Performance is a consulting firm that specializes in agency operations. We drive operational efficiency while maintaining your creativity. And yes, we realize that might sound like an oxymoron, but it isn’t—when it’s done right. That’s why we deploy project management solutions specially tailored to your agency. We make the creative process and operational process work together for you. People + Process + Technology: for maximum profitability, it all needs to add up. We start by finding the operational processes that’ll meet all your departments’ needs. Then we deploy the right tools to enhance agency-wide efficiency. Our rigorous and holistic methodology takes every little detail into account, without missing the big picture.

About Pure Branding
Based in Northampton, MA, Pure Branding builds leading brands for values-based companies in the natural products industry. We identify potential through research and analysis, and realize that potential through groundbreaking strategy and powerfully authentic creative. We are a boutique consultancy who works with only a select handful of clients each year to ensure deep analysis, specialized insight and close partnership through the rebrand process. After more than ten years, global clients include Gaia Herbs, Traditional Medicinals, Aura Cacia, Organic India, Vitamin Angels, and Dr. Hauschka Skin Care.

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